With more Americans doing freelance work, the platforms that connect
them to clients are trying to get a bigger piece of the action. In the
latest example, Elance-oDesk this morning announced it has a new name, Upwork,
and is introducing a new freelance talent platform that shares the same
name. The move comes as the company pushes to build annual freelancer
revenues on the platform from $1 billion today to $10 billion six years
from now.
“We’re seeing this as a complete relaunch of the company,” said
Stephane Kasriel, who became the company’s new CEO on April 20, in a
phone interview. He led the global team of more than 300 engineers,
designers and programmers to launch the new Upwork platform. Fabio
Rosati, who led the Mountain View, Calif.-headquartered company since
its formation, will remain active on its board of directors, according
to the firm.
So what does the change mean? As of today, oDesk will disappear and
redirect to Upwork, which charges clients the same percentage for paying
freelancers are oDesk did. Elance, which charges clients a
slightly lower percentage, will continue to operate. “At least for now
we are letting people who want to be on Elance stay on Elance,” Kasriel
said. Starting now, Upwork will be the main platform, and new users will
have to sign up there. Ultimately, the company aims to have a
single platform, Upwork, but that change will not be immediate.
